Yoo Jin Kwon
Assistant Professor
Research Statement
Dr. Kwon's scholarship focuses on identifying and understanding distinct characteristics of consumer culture in marketplace structure. It consists of:
- Understanding consumer strategies and ideology embedded in consumption practicesInterpreting cultural identity in fashion
- Identifying cultural aspects of sustainable consumption practices from consumer’s perspective
- Identifying cultural aspects of sustainable consumption practices from consumer’s perspective..
- Ph.D., 2007, Textiles and Clothing- Consumer, Iowa State University, Culture & Fashion Design
- M.S., 1998, Clothing and Textiles- Aesthetics, Seoul National University of Dress & Fashion Design
- B.S., 1995, Clothing and Textiles, Seoul National University
Recent Scholarly Works (2005-Present)
Peer Reviewed Publications:
Yurchison, Jennifer, Kwon, Yoo Jin, and Marcketti, Sara (2009). Consumers of Charity Bracelets: Cause-Supporters or Fashion-Followers? Journal of Fashion Marketing and Management. 13(3), 448-457.
Kwon, Kyoung-Nan, Lee, Mi-Hee and Kwon, Yoo Jin (2008). The Effect of Perceived Product Characteristics on Private Brand Purchases, Journal of Consumer Marketing. 25 (2) pp. 105-114.
Kwon, Kyoung-Nan and Kwon, Yoo Jin (2007). Demographics in Sales Promotion Proneness: A Socio-Cultural Approach. Advances in Consumer Research. Vol. 34, eds. Gavan Fitzsimons and Vicki Morwitz, Orlando, FL: Association for Consumer Research, pp. 288-294.
Juried Design Exhibit/Competition
- Under the Eaves: Korean Architectural Beauty, 2009
Annual Juried Design Exhibit of International Textile and Apparel Association (ITAA) 2009 (acceptance rate 28%) - Cheema and Cheoma: Korean Skirt and Eaves, 2008
Annual Juried Design Exhibit of ITAA 2008 (acceptance rate 37%) - EastWest (1st designer, collaborated work with Parson, Jean), 2008
Annual Juried Design Exhibit of ITAA 2008 (acceptance rate 37%) - Environmental story: Formosan Sika Deer (3rd designer, collaborated work with Shen, Yi-Yu and Yang, Chui-Chu), 2008
Annual Juried Design Exhibit of ITAA 2008 (acceptance rate 29%) - Möbius Space (1st designer, collaborated work with Parson, Jean), 2007
Annual Juried Design Exhibit of ITAA 2007 (acceptance rate 47%) - Multiple Channels of Information (1st designer, collaborated work with Campbell, J.R.), 2005
Annual Juried Design Exhibit of ITAA 2005 (acceptance rate 47%)
Honors and Awards
Best Paper Award in the Consumer Behavior Track at the Annual Conference of International Textile and Apparel Association, 2008 (Paper title: Soul Mates, Best Friends, and Casual Buddies: College Students’ Relationships with Retailer Brands)
Honorable Mention, Graduate Student Best Paper Competition, International Textile and Apparel Association, 2007 (Paper title: I Like, Therefore I Am: Taste as Embodiment of Self)
Research Excellence Award, Iowa State University, 2007 (top 10% of graduates)
Department of AMDT
Washington State University
212 Kruegel Hall
Pullman, WA 99164-2020
(509) 335-7452
y_kwon@wsu.edu