Yoo Jin Kwon
Assistant Professor
Research Interests
- Consumer culture theory (CCT): Sociocultural, experiential, symbolic and ideological aspects of consumption particularly related to appearance-related consumption:
- Dynamics between consumption practice, marketplace, and cultural meanings
- Experiential aspects of consumption in retail context
- Communication and interactions between consumers and the mass media
- Socially responsible consumption: philanthropic consumption, pro-environmental consumption
- Creative design:
- Clothing as an expressive medium: conceptualization and visualization
- Exploration of apparel design using digital printing technology
Teaching Interests
- Apparel design
- Visual presentation of design: Fashion illustration, CAD
- Consumer culture in marketplace
- Social, cultural and psychological aspects of appearance
Educational Background
- Ph.D., Textiles & Clothing, Iowa State University
- M.S., Clothing and Textiles, Seoul National University, Korea
- B.S., Clothing and Textiles, Seoul National University, Korea
Department of AMDT
Washington State University
212 Kruegel Hall
Pullman, WA 99164-2020
(509) 335-7452
y_kwon@wsu.edu